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Inspired Investing with Profits Plus
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| by Gary Scott |
| SOURCE: https://www.garyascott.com |
POSTED: 10/31/02 00:49:43 EST |
A recent message at https://www.garyascott.com/health/640/ pointed out that author and economist, Paul Zane Pilzer, reckons in his latest best selling book "The Wellness Revolution," that the health industry will be bigger even than social shifting technologies of the past two centuries such as the railroad, automobile, telephone, television, airplane, personal computer and internet. He pointed out the huge health problem in America and explains why the wellness industry will reach one billion consumers: the population of Japan, the U.S. and Western Europe.
A huge health revolution has started. According to another USA Today article even 7-11 is getting into the act. Now it's possible to sidle up and get an extra fatty hot dog, 32 ounce Big Gulp cola and plastic cheese nachos in the same area where you buy organic snacks.
Here is the economic, inspired investing thought. Big business will dramatically lower the integrity of organic foods. Count on it. Industry has not yet learned the fact (except perhaps a few CEOS who are now scandal ridden or cooling their heels in jail) that you cannot fool all the people all the time. Organic should mean more than organic. Joan Dye Gussow, professor emeritus of Nutrition at Columbia University is quoted in last month's Organic Gardening, "When we said organic we meant local. We meant healthful. We meant being true to the ecologies of the regions. We meant mutually respectful growers and eaters. We meant social justice and equality."
Organic meant more than a set of standard defined laws. I rarely make predictions because no one can see into the future, but here is one prediction on which you can count. Big business will dilute the value of "organic".
In fact the rot has already begun. You can now buy organic TV dinners, frozen organic pizzas and organic meals in a bag. Organic used to mean healthy, something that improved your vitality and organic growers were people who understood and wanted this to happen. 7-11s line of organic foods include carbonated fruit? Just wait for this scandal to hit. Every healer knows that carbonation robs the body of calcium and this fruit is targeted at kids who need this calcium desperately to build the bodies that will carry them for life!
The inspired investing trick is to understand that the market for health has not gone away. Big business may ruin the name organic (as they have "sugar free", "low fat", "soy" and "all natural"), but they cannot stop thinking people from wanting more energy, longevity, vitality and better health.
A new product and name will rise from the ruins of organic just as a new green forest will emerge next spring from these glorious yellow and red woods. If you want to invest in something you can count on, look for this trend.
Look for what is really healthy, nurturing and containing real care. This is what people truly want. The more big business fudges, lies and cheats; the more this demand will grow. This will create enormous wealth, so look for it. Become rich and really help the world be a better place. This will make your investing truly inspired!
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| OUR REVIEW OF THIS ARTICLE |
| REVIEWED BY: Rick Rohe |
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Gary Scott is an investment advisor, health counselor, business educator, and author. The prediction at the core of this article will almost certainly come true. As it does, entrepreneurs and consumers will collaborate to create a reform movement in which integrity will prevail. |
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